theHunter: Call of the Wild is the best of the best when it comes to hunting games. In the six years since its release in 2017, the game has amassed an astonishing 110,000+ user reviews on Steam along with a “Very Positive” user rating. So, when Avalanche Studios came knocking and asked us to work with them on the game’s ongoing marketing efforts - we leapt (or should that be pounced?) at the chance.
Video ad suites
Video display banner suites
theHunter is regularly updated with new expansions - known as hunting reserves - and it was with the release of the Revontuli Coast reserve in 2022 that we first got started, before moving on most recently to Emerald Coast, the game’s latest reserve, set in Australia.
By this time the game had established a large community of dedicated players, all eager to be kept up to date with new content releases. Reaching this audience via email is an important strand of Avalanche’s marketing plan for theHunter. And so, a refresh of their email marketing templates was high on their agenda when we came on board.
Our team got to work designing and building all new templates that would be accessible and easy for the Avalanche team to update for use in all future campaigns. We made sure that the emails would look great no matter which provider - Gmail, Microsoft Outlook, Apple Mail etc - the recipients were using. We also took the time to ensure that they looked just as stunning whether viewed on desktop or mobile.
Display advertising is the cornerstone of many marketing campaigns and theHunter was no exception. Although popular, there’s a skill to creating banners that catch the eye and engage viewers. Our team are masters of this format and produced a huge suite of over 30 animated display banners, all localised for different territories. The team used Bannerflow, along with custom HTML5 units built in-house to create the suite of ads.
Our in-console ads were hugely successful too, as proven by the A/B tests undertaken with content provided by our client, Ignacio Varas from Expansive Worlds.
“It was our best performing campaign… huge success”.
Performance Marketing Manager at Avalanche
Think your email marketing campaigns could do with a bit more sizzle? Do you want an easy-to-use system that gives you full control over design and content? Drop us a line and let’s chat about your project.